Your pour season is short.Your phone should still get answered.
For Lake Country concrete contractors. A homeowner with a cracked driveway searches once, calls two names, and picks whoever answers first. I build the site and the follow-up so that's you.
Card on file, nothing charged until day 15. Your 14 days start the day the site goes live, so setup time never eats your trial.
- Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
- Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
- What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
Saturday, late April. First dry week after mud season, and every driveway that heaved over the winter is showing it.
This happens to concrete contractors every week. Not because the work is bad. Because your crew are on a pour and nobody is at the phone.
- 7:10amA homeowner in Hartland backs out over a slab that cracked clean through where a tree root and three winters of freeze-thaw met. She searches "concrete driveway contractor near me" before her coffee's done.
- 7:14amShe calls the top two map pack results. One rings out to a voicemail box that's full. The other picks up on the third ring, a person, not a machine.
- 7:20amYour crew is already on site for an 8am pour in Oconomowoc, forms set, truck on the way. Your phone's in the truck door, on silent, because you can't have it going off mid-pour.
- 9:45amYou break for a minute, see a missed call and no voicemail. No way to know it was a driveway job worth $9,000, not a robocall.
- 12:30pmShe's already texted her sister a photo of the other contractor's estimate. He's coming Tuesday to measure.
- That eveningYou call the missed number back. It goes to her voicemail. The job's already spoken for.
Where the calls go.
Three places concrete contractors lose work they already earned.
You're on the trowel, not the phone
A pour doesn't pause for a ringtone. Every call that hits voicemail while you're finishing a driveway is a homeowner who's already dialing the next name on the list.
Every quote gets shopped against two others
Concrete work is expensive enough that homeowners always get three bids. The contractor who follows up first, not just bids lowest, wins.
Your site still says 'residential and commercial concrete' from 2015
It doesn't show stamped patio photos, doesn't say Delafield or Pewaukee anywhere, and doesn't answer what a homeowner searching at 7am actually wants to know: can you get to my driveway before the ground refreezes.
A site for a concrete contractor, page by page.
Built on your own domain, on accounts you own. The $2,500 implementation is waived through Oct 21. Run keeps it up for $97 a month if you ever drop the growth system.
| Page | Why it is there |
|---|---|
| Home | States the towns you pour in, shows your best driveway and patio photos above the fold, one button to request a quote. |
| Driveways | The page most searches land on. Removal and replacement, gravel vs. concrete, what a typical Lake Country driveway costs and why. |
| Patios & Walkways | Broom finish, exposed aggregate, or stamped, shown as real photos from real jobs, not stock renders. |
| Stamped & Decorative Concrete | Its own page. It's the upsell that pays for the truck, and homeowners search for it by name. |
| Foundations & Flatwork | Garage slabs, sidewalks, shed pads. Smaller jobs that fill gaps in the schedule and rank for their own searches. |
| Service Area | Names Delafield, Oconomowoc, Pewaukee, Hartland, and Waukesha by name, each with its own short paragraph so the map pack has something to match. |
| Reviews | Every review you've earned, pulled in automatically, because a stranger reading five reviews from Hartland trusts you faster than a sales pitch. |
| Get a Quote | Asks for square footage and photos up front, so you can price a job from your truck instead of driving out for every estimate. |
Running from day 10.
Missed-call text-back
Your phone rings during a pour, you can't answer, the caller gets an instant text back asking what they need and when. Most people who'd have hung up and called the next contractor will text instead.
Instant reply to every form
Someone fills out the quote form with a driveway photo at 9pm. They get a reply in under a minute, not whenever you check email between jobs.
Review requests after every job
The day after a pour cures and the forms come off, the homeowner gets a text asking for a review. Concrete work looks good right when it's freshest, and that's the best moment to ask.
Google Business Profile, kept accurate
Hours, service area towns, and photos of finished driveways and patios stay current without you logging in, so the map pack has something real to show.
What Grow adds, $297/mo
- A CRM reminder two days after an estimate, so you follow up before the other two bids have come in and yours gets forgotten
- Lead qualification that asks for square footage, current surface, and access before you drive out, so you're not quoting jobs you don't want
- One new local page a month, like 'stamped concrete patio cost in Delafield,' aimed at what homeowners actually search
- A plain-numbers report each month: calls, quote requests, and reviews, not a marketing dashboard you have to learn
No call to find out the price.
Fixed price, published here. Card on file, nothing charged until day 15. No call required.
Everything in Run, plus the part that turns leads into jobs: text-backs, follow-ups, review asks, and a new page every month.
- Everything in Run
- Missed-call text-back and an instant reply to every form, day or night
- A CRM and pipeline, so every lead has a next step and none go quiet
- Lead qualification and scheduling by text, so a lead becomes a booked estimate without you
- Quote follow-up that doesn't depend on your memory
- The review engine: requests after every job, replies, and a monthly count
- One new local page every month, plus Facebook ad templates and a one-page report
Or $2,970 a year, paid once, same trial.
Keeps your website up and running. Hosting, fixes, your forms, and an email the second a lead comes in. Pick this if you only want the site.
- A website built for your trade, live on your domain. The $2,500 implementation is waived through Oct 21
- Hosting, monitoring, and maintenance, so it stays up and stays fast
- Contact and quote forms with an email to you the moment one comes in
- A lead inbox with every form and call in one place
- Analytics you can read, plus Google Business Profile kept accurate
- Two small edits a month: new photos, hours, a price, a new service
Or $970 a year, paid once, same trial.
Card on file, nothing charged for 14 days, cancel from your account anytime. Your domain and Google profile stay in your name. Need one thing fixed instead? The one-time fixes are priced on the page too.
The trial is the demo.
Day 0
Start the trial. Card on file, nothing charged. I call within one business day to get your logo, your services, and your towns.
The build
I build the site on your own domain and tune your Google profile. You see it as it comes together and approve it before it goes live.
Go-live
The site and the lead system switch on together. Your 14 days start here, not at signup, so you get 14 days of the thing actually working.
Day 15 live
First charge, or cancel from your account with no call. Only want the site kept up? Step down to Run.
The concrete calendar.
- Pour season, roughly April through October
- Southeast Wisconsin's frost line makes the calendar. Homeowners cram estimates, quotes, and jobs into six or seven months, so the site and the follow-up have to work every day of it, not just when you have time to check email.
- The spring crack rush
- The first thaw shows every driveway that heaved over the winter. That's when search volume for driveway replacement spikes and when a slow callback costs the most.
- Winter, the quiet season for pouring but not for quoting
- You're not pouring in January, but homeowners are still searching after a bad ice season cracks a walkway. The site and instant-reply keep working even when the trucks are parked.
Obla, Kim & Lobo, "Criteria for Freeze-Thaw Resistant Concrete Mixtures," NRMCA / ASTM International
Wisconsin Department of Transportation, Frozen Road Declaration Guidelines
Southeastern Wisconsin Regional Planning Commission, 2020 Census Profile: Waukesha County
Questions concrete contractors ask.
Most of my work comes from referrals and yard signs. Does a website even matter?
- Referrals still close the job, but the homeowner checks you online first, even after a neighbor's recommendation. And plenty of driveway and patio jobs start cold, with someone searching after a slab cracks. If your site doesn't show up or doesn't say Hartland or Oconomowoc anywhere, the referral has to work twice as hard.
What does it cost?
- Run is $97 a month: the website, hosting, maintenance, your lead inbox, and small edits. Grow is $297 a month and adds missed-call text-back, instant form reply, review requests, a Google profile kept accurate, lead qualification, quote follow-up, one new local page a month, and Facebook ad templates. Both start with a 14-day free trial, card on file, first charge on day 15, cancel anytime.
I'm slammed April through October. When would I even set this up?
- The build happens on my end during your trial, not on your schedule. I need photos of finished jobs and a few minutes to confirm your service towns. Pour season is exactly why this needs to run without you touching it.
How is this different from paying for leads on Angi or HomeAdvisor?
- Those sell the same homeowner's info to three or four other concrete contractors at once, so you're bidding against your own lead cost. This builds a site and a phone system in your name, on your domain. Cancel anytime with nothing owed, or keep just the site up on Run for $97 a month.
Do I own everything, or am I renting it?
- You own it. The domain, the site, the Google Business Profile, all in your accounts. If you leave, the domain and the profile go with you. Want the site itself kept up? Run is $97 a month. Either way there's no lock-in.
What if you miss the scope we agreed on?
- I fix it at no charge, full stop. That risk is mine to carry, not yours to chase.
If this goes sideways, that's on me, not you.
Card on file, nothing charged until day 15. Cancel from your account anytime, and keep the site.
- You own everything. Your domain, your listings, your ad accounts, and your content live in your accounts, in your name. Your code, your data, and your phone number are yours by contract and transfer on request, and the continuity kit you get at go-live shows your next developer exactly how. Walk away whenever you want and you keep all of it.
- If something I built misses the scope we agreed to, I fix it at no extra charge, full stop. And every system gets its first 30 days of tuning included, measured against the goal we set together before I built it. You just answer your calls and send me your photos.